Mature Global Consumer Packaged Goods company needed to continue growing sales at historic rates.
ChallengeCompany needs to expand the number of retailers carrying their product while increasing the array of their product carried by existing retail customers. Company needs to add more "pull marketing" through consumers and retailers using the WWW to achieve goals.
SolutionAssisted client in creating e-commerce strategy and designed, developed and deployed pilot Web site.
BenefitsClient accelerated e-commerce implementation and is meeting sales goals due in part to this effort.
Brand recognized company needed to improve product distribution and marketing innovations within budget limits.
ChallengeCompany required a proven e-business model and IT strategy on a worldwide scale.
SolutionProvided company with a proven e-business and IT strategy that was customized to meet the business requirements and budget limitations of the company.
BenefitsCompany focused on its core distribution business and outsourced the IT and marketing functions to increase revenues.
Customers were being lost by this leading electronics distributor to its direct competitor. Top executives determined that e-business applications were supporting the competitor's wins in the market place.
ChallengeDevelop an accelerated e-business strategy to "leap frog" competition and stop the "customer creep".
SolutionBusiness and technical analysis confirmed competitor was several years ahead of client in e-business transformation. Identified three year e-business strategy for CEO and executive team.
BenefitResources identified and attics developed to close the gap between client and competitor.
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Financial Services
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